Flytxt features in Gartner Hype Cycle for CSP Operations July 2020
July 2020
Flytxt has been mentioned as one of the major vendors in multi-channel marketing automation domain in the Hype Cycle for Communications Service Provider Operations published recently. The report highlights market adoption and business impact of key technologies in CSP operations.
Gartner clients can access the report here
Flytxt features in Gartner Hype Cycle for CSP Operations
July 2019
Flytxt has been mentioned as one of the leading vendors offering multi-channel marketing automation solutions in Hype Cycle for Communications Service Provider Operations. The Hype Cycle details capabilities and technologies required by CSPs to enable various business models and enhance efficiencies.
Gartner clients can access the report here.
Hype Cycle for Communication Service Provider Strategy, 2018
August 2018
Flytxt has been mentioned as a vendor offering real-time contextual and multi-channel marketing capabilities. Vendors, such as Flytxt have expanded its micro-segmentation capabilities by incorporating machine learning to mimic the customer journey and identifying moments of likely need/choice for a single customer.
Gartner clients can access the report here
Hype Cycle for the Future of CSP Network and Business Operations, 2018
August 2018
Flytxt has been mentioned as a vendor in Communications Service Provider Analytics segment that leverages advanced analytics and machine learning to derive customer insights from data for driving customer engagement.
Gartner clients can access the report here
The Gartner CRM Vendor Guide, 2018
June 2018
Flytxt is mentioned as an Analytics vendor helping enterprises to enhance customer experience leveraging marketing automation and artificial intelligence.
Gartner clients can access the report here
Hype Cycle for the Future of CSP Network Operations, 2017
July 2017
This Gartner report helps CSPs to make decisions about network infrastructure technologies, so as to improve revenue and provide superior customer experience. Flytxt is mentioned in this report as a vendor offering purpose built analytics solutions for Telecom service providers.
Gartner clients can access the report here
Hype Cycle for Communications Service Provider Strategy, 2017
July 2017
This Gartner Hype Cycle aims at aiding Communication Service Providers to determine products, services and technology that are needed in their digital transformation journey. Flytxt has been mentioned in this report as telecom data analytics provider helping CSPs to accelerate their digital transformation journey enhancing digital customer engagement and value.
Gartner clients can access the report here
The Gartner CRM Vendor Guide, 2017
June 2017
Flytxt is mentioned as a Customer Analytics vendor helping enterprises to improve customer engagement through automated decisioning using customer insights.
Gartner clients can access the report here
Competitive Landscape: CSP Multichannel Campaign Management, Worldwide, 2017
June 2017
This Gartner report discusses vendor strategies, competitive landscape & future market forces in multichannel campaign management. In this report Flytxt has been mentioned as one of the most established mid-size MCCM players in CSP market. Flytxt MCCM solution is offered on NEON-dX a self service analytics product with pre-packaged models, exploratory analysis templates and model templates
Gartner clients can access the report here
IT Market Clock for Digital Commerce, 2016
September 2016
This Gartner report will help business and IT leaders understand underlying technologies and capabilities required to provide digital commerce solutions. Flytxt has been included as one of the sample vendors with advanced analytics capability, who can help enterprises to derive consumer insights and leverage them to offer personalised digital commerce services across touch points.
Gartner clients can access report here
Market Guide for Digital Personalization Engines
September 2016
Digital personalization engines are technology solutions that identify the optimum experience for an individual and will alter the online presentation layer, trigger an automated response, or pass analysis to the seller or service personnel to act. The report profiles personalization engines from leading vendors like Flytxt, which engage individuals online with personalized experiences across multiple channels.
Gartner clients can access report here
Market Trends: Create Marketing and Advertising Revenue from CSP Customer Insight
August 2016
This report talks about eight possible options/directions for CSPs from data provider to mobile advertising vendor as well as key barriers to entry for them. One of the barriers is the scale of insights- Flytxt is positioned as one of the suppliers who can help telcos in this.
Gartner clients can access report here
Hype Cycle for the Telecommunications Industry
July 2016
This Gartner Hype Cycle talks about the adoption of maturity of different technologies across Telecommunication IT landscape. Flytxt has received mention as a sample Telecom Analytics vendor for providing analytics driven solutions to CSPs
Gartner clients can access report here
Hype Cycle for Communications Service Provider Operations
July 2016
This Gartner Hype Cycle discusses various technologies intended for improving CSPs operational efficiency across the IT landscape. Flytxt has received mention as a sample vendor offering analytics driven multichannel campaign management solutions, that enhances marketing efficiency through faster decisioning and real-time actions.
Gartner clients can access report here
The Gartner Digital Commerce Vendor Guide, 2016
June 2016
This Gartner report will help business and IT leaders understand underlying technologies and capabilities required to provide digital commerce solutions. Flytxt has been featured in this report as a sample vendor offering digital personalisation solutions leveraging big data analytics.
Gartner clients can access the report from here
The Gartner CRM Vendor Guide, 2016
May 2016
This Gartner report highlight those Digital CRM technologies that can elevate customer experience and will be in demand for the next five years. Gartner has included Flytxt as a sample provider under ‘Digital Personalization Engine’ and ‘APAC CRM Specialists’ categories.
Gartner clients can access the report from here
Market Insight: How to Value CSPs' Big Data Potential
December 2015
This report discusses various big data use cases of CSPs and their potential business value. The report was prepared with contributions from vendors like Flytxt.
The report can be purchased from here
Market Insight: How Suppliers Can Support CSP Data Monetization
December 2015
The report describes new products and business opportunities for CSPs around data monetization. Flytxt is positioned as a vendor with analytics and channel capabilities to help CSPs in aggregating and monetising data across external ecosystem.
The report can be purchased from here
IT Market Clock for Mobile Communications Service Provider Infrastructure, 2015
September 2015
This Gartner report helps CSPs to make life cycle decisions about network infrastructure technologies, so as to optimize production costs and benefits to end users. Flytxt is included as a sample vendor of Telecom analytics solutions that enable CSPs to understand their customers better, optimize network utilization and improve operational efficiency of their internal processes.
Gartner clients can access report here
Survey Analysis: Customers Rate their Advanced Analytics Platforms, 2015
September 2015
This customer survey analysis report from Gartner explains how organizations are adopting advanced analytics platforms. Flytxt has been mentioned in this report as one of the leading vendors with analytics platform enabling enterprises to generate actionable insights from available data.
Gartner clients can access report here
How Organizations can Best Monetize Customer Data
September 2015
This report discusses changing business models and approaches to monetizing customer data, and provide suggestions to CRM Leaders, digital business leaders and chief data officers on the best ways to set themselves up for this reality. Vodafone India’s deployment of Flytxt’s analytics platform has been mentioned in this report as an example of B2C enterprise data monetization.
Gartner clients can access report here
Hype Cycle for Customer Analytic Applications
July 2015
This Gartner Hype Cycle discusses maturity and adoption of analytical technologies addressing CRM-specific issues. Gartner mentions Flytxt as a sample vendor offering analytical capabilities for enterprises to ensure consistent customer experience across the life cycle and engagement over multiple touch points
Gartner clients can access report here
Hype Cycle for Communications Service Provider Digital Services Enablement
July 2015
This Gartner Hype Cycle identifies capabilities that communications service providers (CSPs) need to adopt for enabling their digital service initiatives. Flytxt has been included in the category of vendors offering advanced analytics capabilities for CSPs to generate deeper consumer insights, that can be shared with third parties in safe and secured manner to enable adjacent services.
Gartner clients can access report here
Market Insight: What to Focus on When Creating Contextual Customer Experiences
June 2015
This Gartner report discussess contextual customer experience use cases of Communication Service Providers. Flytxt is profiled as a sample vendor who can help CSPs to personalize customer care portal/web portal based on subscriber behavioral persona and his contextual preferences.
Gartner clients can access report here
The Gartner Digital Commerce Vendor Guide, 2015
April 2015
Gartner has published a report to guide Enterprises to choose applications and vendors to underpin their digital commerce vision. Flytxt is profiled in the report as a sample vendor offering Digital Personalization solutions leveraging Big Data Analytics
Gartner clients can access report here
Market Guide for Digital Personalization Engines
April 2015
This Gartner market guide provides detailed view on personalization engine vendor landscape for IT and digital commerce industry. Flytxt has been featured as a vendor who can personalize digital touch points like mobile and portal based on mobile consumer’s persona, preferences and contextual needs.
Gartner clients can access the report from here
Toolkit: Proactive and Contextual CSP Customer Experiences
April 2015
This Gartner toolkit discusses various use cases on contextual CSP customer experiences. Flytxt use cases on personalization of mobile app (I-View), self-recharge through mobile app (I-View), web portal personalization and contextual customer engagement (location based bill payment reminders) have been mentioned in this report as examples of proactive customer experiences.
Gartner clients can access the report from here
The Gartner CRM Vendor Guide, 2015
March 2015
This Gartner report highlight those Digital CRM technologies that can elevate customer experience and will be in demand for the next five years. Gartner has included Flytxt as a sample provider under ‘Digital Personalization Engine’ and ‘APAC CRM Specialists’ categories.
Gartner clients can access the report from here
IT Market Clock for Wireless Networking Infrastructure, 2014
December 2014
This Gartner report aims to help Communication Service Providers to make life cycle decisions about network infrastructure technologies, so as to optimize production costs and benefits to end users. In this report, Flytxt is mentioned as a sample vendor in Telecom Analytics segment for its ability to provide enhanced customer experience and real-time responsiveness for CSPs.
Gartner clients can access the report from here.
Competitive Landscape: CSP B2C Multichannel Campaign Management, Worldwide, 2014
October 2014
This Gartner report discusses vendor strategies, competitive landscape & future market forces in multichannle campaign management.In this report, Flytxt has been mentioned as a CSP-specific Real-time vendor with considerable marketing consulting expertise in the areas of management, monitoring/analysis and data science.This report also mentions Flytxt moving from real-time campaign management solution vendor to broad campaign management space expanding product portfolio & extending analytics capabilites.
Gartner clients can access the report from here.
Hype Cycle for the Telecommunications Industry, 2014
August 2014
This Gartner Hype Cycle report examines existing systems, processes and platforms of CSPs and their ability to deliver individual experiences over an industrial-scale infrastructure to gain competitive advantage. Flytxt has received mention as a sample Telecom Analytics vendor for providing analytics driven solutions to enable CSPs to gain competitive advantage and to optimize the internal processes.
Gartner clients can access the report from here.
Hype Cycle for Communications Service Provider Operations, 2014
August 2014
This Gartner Hype Cycle report will help CIOs of CSPs to assess technologies that enable them to manage costs and raise revenue by modernizing back offices, improving customer relations, innovating business models and offering digital services. In this report, Flytxt has been mentioned as a sample vendor under ‘Telecom Analytics’ category for the ability to encompass Business Intelligence (BI) technologies for CSPs to achieve economic growth through improved operational performance. Flytxt is also mentioned in the list of companies providing Real-time Customer Offer Engines to CSPs leveraging Big Data Analytics.
Gartner clients can access the report from here.
Hype Cycle for Communications Service Provider Digital Services Enablement, 2014
July 2014
This Hype Cycle report will help CIOs of CSPs to assess the technologies and methodologies that will enable them to deliver and support network-adjacent digital services. In this report, Flytxt has been featured as a sample vendor under ‘Telecom Analytics’ category for its ability to enhance customer experience and real-time response, which in turn leads to better customer satisfaction and higher lifetime value for customers. Flytxt is also mentioned under ‘Real-time Customer Offer Engines for CSPs’ category for its capability to drive well-executed, analytics driven real-time marketing campaigns for CSP customers.
Gartner clients can access the report from here.
Hype Cycle for Customer Analytic Applications,2014
July 2014
This Gartner Hype Cycle report shows the maturity, adoption rates and benefits of various analytics applications that support front- office functions, such as marketing, sales and customer service. Gartner mentioned Flytxt as a sample vendor under ‘Real-time Customer Offer Engines for CSPs’ category for its well-executed, analytics driven real-time campaigns ensuring an increase in offer uptake from 2% to 10%.
Gartner clients can access the report from here.
Mobile Applications Strategies Will Be Transformed by Cognizant Computing
June 2014
This report explains how cognizant computing will put apps, services, cloud and analytics to the forefront of customer retention strategies for B2C companies in the near future. In this report, Gartner recommends that B2C companies should adopt a mix of analytical methods such as predictive, behavioral, exploratory and prescriptive depending on the objective. Flytxt enabling CSPs to monetize data through behavior analytics has been mentioned in the report as an example of how analytics drives cognizant computing to deliver value for B2C companies
Gartner clients can access the report from here.
Insight Monetization Opportunities for CSPs: A Consultative Newsletter Featuring Gartner Research
May 2014
We are happy to release a newsletter highlighting approaches and strategies for CSPs world-wide to monetize assets through new adjacent services and business models. It will serve as a reference guide to understand how CSPs can leverage their core assets of network infrastructure, IT platform capabilities and most importantly customer relationship and insights to generate and sustain new revenue streams. These emerging adjacent services are expected to generate 20% more economic value for CSPs by 2016-2017. The newsletter features an exclusive Gartner market insight report ‘Data Monetization by CSPs World-wide 2014′. It will also feature guest article from Flytxt on how Big Data Analytics can trigger insight monetization opportunities and an approach note on how CSPs can integrate the fragmented mobile advertising ecosystem to increase RoI for brands and advertisers; generating sustainable adjacent service revenue stream for themselves.
How Organizations Can Monetize Customer Data
March 2014
This report explains varying business models and approaches to monetizing customer data, and provide suggestions to CRM Leaders, digital business leaders and chief data officers on how to prepare themselves for this reality. In this report, Vodafone India’s deployment of Flytxt’s platform has been mentioned as an example of B2C enterprise data monetization.
Gartner clients can access the report from here.
MWC 2014: Mobile Apps Are Becoming Increasingly Intelligent
March 2014
Gartner report highlights the vendors who showcased intelligent mobile apps and services designed to serve the consumer of the future at Mobile World Congress 2014. In this report Flytxt has been mentioned under the Impacts and Recommendation section, where the analyst has mentioned about our integrated multi-dimensional big data analytics capability that enables micro segmentation, service personalization and data monetization for CSPs.
Gartner clients can access the report from here.
The Gartner CRM Vendor Guide, 2014
March 2014
Gartner has included Flytxt in its list of prominent CRM vendors across the globe. This report highlights the importance of CRM technologies that bring in differentiation and innovation for enterprises to enhance customer experience. Gartner included Flytxt as one of the Regional CRM application software specialists. Flytxt was selected for its ability to challenge global players on providing CRM Application software.
Gartner clients can access the report from here.
Big Data Analytics Reference Guide for CSPs, featuring Gartner Research
December 2013
We are happy to release a reference guide on how CSPs can derive value from available data through Big Data Analytics featuring Gartner research. The highlights of this guide include a Gartner research report highlighting the value of customer data as well as an exclusive article sharing the views of Flytxt CEO, Dr. Vinod Vasudevan on how CSP’s can generate sustainable incremental economic value combining data and decision science. We have also included a few interesting use cases about our experience in generating more than $250 million of incremental economic value for our customers till now leveraging Big Data Analytics.
Hype Cycle for Analytic Applications, 2013
July 2013
In this report Flytxt has been featured as a sample vendor for providing analytical capabilities which have been packaged as a solution to address specific business issues, rather than created with generic business intelligence tools. This Hype Cycle shows the maturity, adoption rates and benefits of various analytic applications.
Gartner clients can access the report from here
Hype Cycle for the Telecommunications Industry, 2013
July 2013
In this report, Flytxt has been featured as a sample vendor, which has demonstrated its telecom analytics capabilities and helped in the convergence of communication and IT by creating new service revenue opportunities. This Hype Cycle examines the key systems, processes and platforms for communications service provider CIOs and CTOs to help them gauge investment priorities for internal efficiencies and plan for new services.
Gartner clients can access the report from here
Hype Cycle for Communications Service Provider Operations, 2013
July 2013
This Hype Cycle will help CSPs’ CIOs and CTOs assess technologies that enable them to manage costs and raise revenue by streamlining back offices, improving customer relations, supporting new business models and offering digital services.
Gartner clients can access the report from here
Global BSS, OSS, Enhanced and Enterprise Initiatives, 2013 Update
June 2013
Content services continued to dominate network service provider initiatives in 2012. Of 597 announced contracts from 21 leading providers, 18% involved mobile payment and 11% infotainment.
Gartner clients can access the report from here
Cool Vendors in Asia/Pacific, 2013
May 2013
Gartner looks at Cool Vendors that provide innovative solutions across a variety of industries and disciplines in the Asia/Pacific region.
Gartner clients can access the report from here
Emerging Market Analysis: CSP Framework for Innovative Solutions in Telecom Services, 2013 and Beyond
April 2013
The report highlights innovative solution capabilities provided by the vendors operating in emerging markets which can help CSPs to adopt solutions to suit their unique market conditions and achieve significant advantages for their businesses.
Gartner clients can access the report from here
Hype Cycle for Analytic Applications, 2012
August 2012
This Hype Cycle report shows the maturity, adoption rates and benefits of various analytic applications that the new technology goes through during its lifetime. It separates the hype from the reality for every imaginable technology trend in existence, using which one can track technologies and can make a decision that maximizes impact and value.
Gartner Clients can access the report from here
Competitive Landscape CSP Real-Time Offer Engine, 2012
May 2012
The report clearly distinguishes between simple campaigns versus those which require analytics and well tested real-time engine for execution along with benefits of working with vendors that already have unique business models in place for the CSPs.
Gartner Clients can access the report from here
Market Trends: New Revenue Opportunities and Profitability for Telecom Carriers (Developed and Developing Markets), 2015
September 2011
The report forecasts global market trends by 2015. The report highlights that new revenue generating opportunities and Telco’s profitability in developing markets will show higher growth in nontraditional services and thus vendors’ success will depend on market traction and excellence in understanding client needs.
Gartner Clients can access the report from here
Who’s Who in Context-Aware Computing, 2010 Update
September 2010
This research profiles more than 110 vendors in a wide range of technologies and services, listed in alphabetical order, that offer products and services that enable context-aware computing.
Gartner Clients can access the report from here
Hype Cycle for Communications Service Provider Operations, 2010
July 2010
This report will help CIOs and CTOs of various CSPs to assess available technologies. The report highlights various vendors which the CSPs must look upon in order to save costs and raise revenue by streamlining back offices, improving the customer experience, supporting new business models and offering new solutions.
Gartner Clients can access the report from here