DRIVE CUSTOMER RETENTION & WINBACK
Prevent churn and revive inactive customers with timely and proactive interventions. Our Omni-channel CVM solution will provide you with end to end marketing automation and analytics capabilities to design and execute multi-channel retention and winback campaigns. Leverage our AI for CX solution to get accurate churn and winback scores directly in your retention campaign design workflows.
REDUCE APP INACTIVITY AND BOOST REUSE
Increase the consumption of services and the time spent on your web/app by customers. Our Omni-channel CVM solution with its built in AI/ML capabilities can analyse interactions and journeys to identify customer’s behavioural trends and create cohort clusters. It will help you determine the next best remedial action to convert inactive and one-off users to habitual customers thus increasing customer loyalty and revenue growth.
PERSONALISE DIGITAL ONBOARDING AND JOURNEYS
Personalise the customer’s step by step journey based on his real time interactions and predicted behaviour. Make use of our Omni-channel CVM solution to create persona reflecting the onboarding data and then map it to the similar active customers for determining the ideal onboarding journey. Dynamically get the persona updated as customers start interacting and using your service more to stay relevant and deliver a truly personalised experience.
MAXIMISE RECURRING REVENUE & CONVERSIONS
Determine the prioritised set of Next Best Offer/Content using our specialised AI that can maximise revenue and conversion opportunities. Continuously analyse customer’s usage and purchase behaviour, predict his needs and recommend right products, offers and content to maximise incremental sales opportunities with each customer. Leverage our Omnichannel CVM solution to improve revenue and conversions across channels. Augment your existing martech systems with our AI for CX solution to get actionable insights, recommendations and Next Best Actions faster and easier via APIs.
OPTIMISE MARKETING AT SCALE
Improve campaign performances at scale with embedded Artificial Intelligence. With our well-trained and Autonomous Marketing AI solution, you will never miss - any campaign opportunity to uplift revenue or any opportunity to weed out low performing campaigns. If you are using Salesforce Marketing Cloud to run your email campaigns, make use of Robo-X, available in AppExchange that can automatically rate email campaign performance and recommend ideal segment-offer combinations to improve open/click rates and conversions.
COLLABORATE WITH DIGITAL PARTNERS FOR
ADDITIONAL INSIGHTS
Leverage first-party customer data collaboratively with your digital ecosystem partners to understand common customers’ usage behaviour deeper without compromising the privacy and localization of data. Our Federated Marketing solution which is powered by its patented and proven Privacy-Preserving Analytics technology is designed for B2C enterprises to collaborate with each other and generate more accurate insights on common customers’ usage behaviour without actually moving any raw data between them.
