IT Market Clock for Wireless Networking Infrastructure, 2014
December 2014
This Gartner report aims to help Communication Service Providers to make life cycle decisions about network infrastructure technologies, so as to optimize production costs and benefits to end users. In this report, Flytxt is mentioned as a sample vendor in Telecom Analytics segment for its ability to provide enhanced customer experience and real-time responsiveness for CSPs.
Gartner clients can access the report from here.
Competitive Landscape: CSP B2C Multichannel Campaign Management, Worldwide, 2014
October 2014
This Gartner report discusses vendor strategies, competitive landscape & future market forces in multichannle campaign management.In this report, Flytxt has been mentioned as a CSP-specific Real-time vendor with considerable marketing consulting expertise in the areas of management, monitoring/analysis and data science.This report also mentions Flytxt moving from real-time campaign management solution vendor to broad campaign management space expanding product portfolio & extending analytics capabilites.
Gartner clients can access the report from here.
Hype Cycle for the Telecommunications Industry, 2014
August 2014
This Gartner Hype Cycle report examines existing systems, processes and platforms of CSPs and their ability to deliver individual experiences over an industrial-scale infrastructure to gain competitive advantage. Flytxt has received mention as a sample Telecom Analytics vendor for providing analytics driven solutions to enable CSPs to gain competitive advantage and to optimize the internal processes.
Gartner clients can access the report from here.
Hype Cycle for Communications Service Provider Operations, 2014
August 2014
This Gartner Hype Cycle report will help CIOs of CSPs to assess technologies that enable them to manage costs and raise revenue by modernizing back offices, improving customer relations, innovating business models and offering digital services. In this report, Flytxt has been mentioned as a sample vendor under ‘Telecom Analytics’ category for the ability to encompass Business Intelligence (BI) technologies for CSPs to achieve economic growth through improved operational performance. Flytxt is also mentioned in the list of companies providing Real-time Customer Offer Engines to CSPs leveraging Big Data Analytics.
Gartner clients can access the report from here.
Hype Cycle for Communications Service Provider Digital Services Enablement, 2014
July 2014
This Hype Cycle report will help CIOs of CSPs to assess the technologies and methodologies that will enable them to deliver and support network-adjacent digital services. In this report, Flytxt has been featured as a sample vendor under ‘Telecom Analytics’ category for its ability to enhance customer experience and real-time response, which in turn leads to better customer satisfaction and higher lifetime value for customers. Flytxt is also mentioned under ‘Real-time Customer Offer Engines for CSPs’ category for its capability to drive well-executed, analytics driven real-time marketing campaigns for CSP customers.
Gartner clients can access the report from here.
Hype Cycle for Customer Analytic Applications,2014
July 2014
This Gartner Hype Cycle report shows the maturity, adoption rates and benefits of various analytics applications that support front- office functions, such as marketing, sales and customer service. Gartner mentioned Flytxt as a sample vendor under ‘Real-time Customer Offer Engines for CSPs’ category for its well-executed, analytics driven real-time campaigns ensuring an increase in offer uptake from 2% to 10%.
Gartner clients can access the report from here.
Mobile Applications Strategies Will Be Transformed by Cognizant Computing
June 2014
This report explains how cognizant computing will put apps, services, cloud and analytics to the forefront of customer retention strategies for B2C companies in the near future. In this report, Gartner recommends that B2C companies should adopt a mix of analytical methods such as predictive, behavioral, exploratory and prescriptive depending on the objective. Flytxt enabling CSPs to monetize data through behavior analytics has been mentioned in the report as an example of how analytics drives cognizant computing to deliver value for B2C companies
Gartner clients can access the report from here.
Insight Monetization Opportunities for CSPs: A Consultative Newsletter Featuring Gartner Research
May 2014
We are happy to release a newsletter highlighting approaches and strategies for CSPs world-wide to monetize assets through new adjacent services and business models. It will serve as a reference guide to understand how CSPs can leverage their core assets of network infrastructure, IT platform capabilities and most importantly customer relationship and insights to generate and sustain new revenue streams. These emerging adjacent services are expected to generate 20% more economic value for CSPs by 2016-2017. The newsletter features an exclusive Gartner market insight report ‘Data Monetization by CSPs World-wide 2014′. It will also feature guest article from Flytxt on how Big Data Analytics can trigger insight monetization opportunities and an approach note on how CSPs can integrate the fragmented mobile advertising ecosystem to increase RoI for brands and advertisers; generating sustainable adjacent service revenue stream for themselves.
How Organizations Can Monetize Customer Data
March 2014
This report explains varying business models and approaches to monetizing customer data, and provide suggestions to CRM Leaders, digital business leaders and chief data officers on how to prepare themselves for this reality. In this report, Vodafone India’s deployment of Flytxt’s platform has been mentioned as an example of B2C enterprise data monetization.
Gartner clients can access the report from here.
MWC 2014: Mobile Apps Are Becoming Increasingly Intelligent
March 2014
Gartner report highlights the vendors who showcased intelligent mobile apps and services designed to serve the consumer of the future at Mobile World Congress 2014. In this report Flytxt has been mentioned under the Impacts and Recommendation section, where the analyst has mentioned about our integrated multi-dimensional big data analytics capability that enables micro segmentation, service personalization and data monetization for CSPs.
Gartner clients can access the report from here.
The Gartner CRM Vendor Guide, 2014
March 2014
Gartner has included Flytxt in its list of prominent CRM vendors across the globe. This report highlights the importance of CRM technologies that bring in differentiation and innovation for enterprises to enhance customer experience. Gartner included Flytxt as one of the Regional CRM application software specialists. Flytxt was selected for its ability to challenge global players on providing CRM Application software.
Gartner clients can access the report from here.
