Frost & Sullivan Release in BusinessWire India
June 26, 2014
Frost & Sullivan 12th Annual ICT Awards 2014 recognizes Flytxt for Product Innovation Leadership in Marketing Analytics. This award acknowledges exemplary companies and individuals who have pushed the boundaries of excellence –risen above competition and demonstrated outstanding performance in the Information and Communications Technology (ICT) sector.
Abhay Doshi, VP Product & Marketing, Flytxt spoke to PCC Mobile Broadband
June 24, 2014
Abhay Doshi, VP Product and Marketing, Flytxt talks to PCC Mobile Broadband on how Communication Service Providers are able to leverage their repositories of big data to create value for their businesses and subscribers. According to Abhay, CSPs are able to derive at least 10% value from their big data, and this value is directly proportional to the quality and depth of analytics that is performed. He emphasized that it is important for CSPs to have a single multi-dimensional integrated analytics framework that is able to run all form of analytics on all type of data.
Interview Published in Afaqs Reporter Special Supplement
June 10, 2014
Mobile operators can potentially integrate the fragmented mobile advertising ecosystem in order to connect consumers directly with enterprises and brands bypassing many intermediaries. With the intermediaries, advertisers often find it difficult to get convinced on the genuineness of inventory offered and to measure the effectiveness of ad campaigns as these intermediaries don’t control the mobile media fully to track and measure the responses.
A Keynote by Dr Vinod Vasudevan, Group CEO, Flytxt in Afaqs Reporter Special Supplement
June 10, 2014
Mobile marketing and advertising industry in India has worked through the hype and experimentation and now it seems to be heading towards a phase of informed growth. This phase can set the tone for industry’s future in a more inclusive and sustained manner benefiting the stakeholders of the ecosystem alike, including operators, ad networks, ad agencies and most importantly the consumers.