Article by Abhay Doshi, VP, Product and Marketing, Flytxt
December 20, 2013
Worldwide CSPs are waking up to the fact that to remain profitable in the face of fierce competition it would be as much important to arrest revenue erosion as it would be to acquire new customers. Churn has emerged as one of the most critical source of revenue erosion.
Article in Exchange4media
December 10, 2013
Most of the data available to marketers and brands is through applications, with more than 95 per cent advertising still done blind. One major piece that is missing is consistency of targeting across mobile channels.
Article by Abhay Doshi, vice president, Product and Marketing, Flytxt in TeleAnalysis
November 6, 2013
With man-machine collaborated decision making, powered by Big Data Analytics technology platform, operators are already moving to adopt these dynamic segmentation approaches. They have now millions of segments now to sell effectively!
Article in Deccan Chronicle
November 4, 2013
The Indian technology product landscape, which has been growing at a steady clip catering to both global and local needs, has reached a momentum where technology visionaries and experts predict that ‘Made in India’ software is all set to rule the world. Nowhere was this more evident than at the 10th edition of the recently concluded Nasscom Product Conclave which resembled the Kumbh Mela.