Article in Product Thinking by Pravin Vijay, Director- Marketing, Flytxt
February 17, 2014
The usage based micro segmentation approach and auto-recommendation based on behavioral trip wires has shown promising results for the mobile operator ever since this program was initiated. Now they can track usage behavior variations at a micro level and can take evasive action within minutes of detecting any potential churn behavior.
Article in cbronline
February 3, 2014
Communication Service Providers (CSPs) could leverage their available customer data to generate a potential $300M a year in additional margins, according to the new report from Flytxt and Gartner. The report highlights the importance of big data analytics when it comes to examining customer behaviour in order to improve output and services.
Article in Analytics India Magazine
January 13, 2014
Each year Analytics India Magazine publish a list of analytics firms in India that are making all the right noises and showcases the most potential among newcomers. This year Flytxt makes into 10 Emerging analytic firms list
Program aired on Headlines Today Channel
January 12, 2014
Aegis Graham Bell award, an initiative of Aegis School of Business in partnership with COAI and PwC, is one of the best known global recognitions in the field of TIME (Telecom, Internet, Media and Entertainment). Flytxt won the Aegis Graham Bell award for its unique multi-operator anchored mobile advertising market place, mADmart. This 2-sided business model connects brands and advertisers to mobile subscribers directly, ensuring a new revenue stream for operators while delivering better ROI to advertisers..