Article in TeleAnalysis by Naveen Chandra, Senior Product Manager, Flytxt
June 9, 2014
Customer journey has never been so dynamic in Telecom world. Communication Service Providers (CSP) have millions of subscribers, hundreds of products and billions of events and contexts to deal with every day. Now how can CSPs ensure superior customer experience to each of their millions of subscribers through their whole life cycle? How can CSPs consistently create moments of happiness for customers? CSPs have lot more data coming in and that too in real-time with the advancements in communication technologies and explosion of connected devices. Can they leverage this data to create that fulfilling customer experience?