Article by Sam Mittal, Senior VP, Flytxt
July 1, 2013
Despite enterprises worldwide investing heavily in mobile self applications, its discovery and adoption is still a daunting task. Enterprises hire marketing agencies to market their app to their customers however they forget that they have the most powerful tool in their hand – their call centers. When their customers call them, enterprises can push their app automatically to them. Another problem that adds to the pain per Nuance research is that “41 percent people still call centers as either they forget they downloaded the app or they remember the call center number as it is easy to dial”.
Article in Business India
June 10, 2013
Mobile Advertising can take a big leap, if advertisers and telecom companies can partner to share internet revenues from their subscriber’s handheld devices with the advertisers.
Average cost per impression in India seems to be the lowest, due to supply demand gap between inventory and advertisers, which need to be fixed to realize the growth in web banner and in-app advertising- Abhay Doshi, VP Product and Marketing, Flytxt.
Flytxt story in Telecom Lead
May 15, 2013
Flytxt started its journey in 2007 with a vision to help CSPs take-on these challenges and create a differentiation through the hidden opportunities that lay within the prevailing telecom landscape. Flytxt developed a purpose-built and domain focused technology that could enable the CSPs to generate incremental revenue…..
Article in Light Reading India
March 7, 2013
In combination with the Flytxt software stack, Intel’s distribution provides a proven technology platform to enable operators to optimize existing revenue and to generate new revenue streams.The company aspires to generate 10-15 percent impact on operators top line. It claims to have already deployed its platform across 29 operators spread across 22 countries…..