WhatsApp acquisition decoded
The high price has definitely baffled some other mobile advertising experts. Musing on the $19 billion price tag, Abhay Doshi, VP (Product Management & Marketing), Flytxt said that he saw it more as a way of killing the competition than actually acquiring a prospect. WhatsApp has no revenue model so it cannot be about the...
Flytxt ties up with Idea Cellular in India
Flytxt, a Big Data Analytics powered solution provider for Communication Service Providers (CSPs) announced their partnership with Idea Cellular, the third largest mobile operator in India. As part of this deal, Flytxt will deploy its multi-channel mobile advertising platform, QREDA, and connect to its mobile advertising market place, mADmart, that would facilitate brands and agencies...
Q&A: Dr Vinod Vasudevan, Group CEO of Flytxt
We believe that CSPs can generate $250 billion in incremental revenue per annum by 2017 if the economic potential of data can be fully realised across functions like marketing, finance, customer care, network as well as sales and distribution. Big data is mostly approached in terms of managing its complexity, ie, the four “Vs” –...
Case Study: Usage Based Micro-Segmentation And Behavioral Trigger Driven Proactive Churn Management
The usage based micro segmentation approach and auto-recommendation based on behavioral trip wires has shown promising results for the mobile operator ever since this program was initiated. Now they can track usage behavior variations at a micro level and can take evasive action within minutes of detecting any potential churn behavior.
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