Flytxt Releases Big Data Analytics Roadmap at Mobile World Congress
Flytxt, the Big Data Analytics solution provider for CSPs, today announced its Integrated Analytics vision and roadmap at MWC event in Barcelona. The vision and framework outlines the strategic directions for the future evolution of company’s Advanced Analytics portfolio. The company has set its vision to generate more than 10% economic value for CSPs leveraging...
MTN Group Selects Flytxt Platform for Real-time Decisioning
Flytxt, the Big Data solution provider for Communication Service Providers (CSPs), today announced its group-level agreement with MTN, the largest Telecom Group in Africa. The CSP will deploy Flytxt’s real-time, on trigger decisioning and customer engagement solution across its group operations. MTN, having recently won the prestigious AfricaCom award for Most Innovative Service, has always...
WhatsApp acquisition decoded
The high price has definitely baffled some other mobile advertising experts. Musing on the $19 billion price tag, Abhay Doshi, VP (Product Management & Marketing), Flytxt said that he saw it more as a way of killing the competition than actually acquiring a prospect. WhatsApp has no revenue model so it cannot be about the...
Flytxt ties up with Idea Cellular in India
Flytxt, a Big Data Analytics powered solution provider for Communication Service Providers (CSPs) announced their partnership with Idea Cellular, the third largest mobile operator in India. As part of this deal, Flytxt will deploy its multi-channel mobile advertising platform, QREDA, and connect to its mobile advertising market place, mADmart, that would facilitate brands and agencies...
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