Generate>10% Economic Value from Data through Customer Data Analytics

Customers and Partners

  • Flytxt customer Zain
  • Flytxt customer Vodafone
  • Flytxt customer MTN
  • Flytxt customer Airtel
  • Flytxt customer Etisalat
  • Flytxt customer Idea
  • Flytxt Customer Safaricom
  • Flytxt Customer Tunetalk
  • Hutch
  • Flytxt Customer Ooredoo
  • Vodacom Mozambique
  • Flytxt Customer Ncell
  • Flytxt partner Yes Bank
  • Flytxt Partner Johnson and Johnson
  • Flytxt Partner Philips
  • Flytxt Partner Wolksvagon
  • Flytxt Partner Samsung
  • Flytxt Partner Marico
  • Nokia
  • Godrej
  • National Geographic
  • Axis Bank
  • Unilever
  • Caterpillar
  • Chevrolet
  • Datsun
  • McDonald's
  • Flytxt partner Wipro
  • Flytxt Partner VoltDB
  • EMC2
  • Flytxt Partner Intel
  • Flytxt Partner IIT Delhi
  • Flytxt Partner TNO
In the Media Read More

Safaricom making a big bet on data analytics

Realising the virtues of big data, Safaricom has been focusing on business problems that big data might solve. They have teamed up with Flytxt to deploy its advanced analytics powered solutions to personalise their services for their customers and optimally utilise the opportunities for enhancing customer lifecycle value.

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Mobile Advertising: The way forward for India

Srinivasa Ravi, Chief Operating Officer, Flytxt talks about the future of mobile advertising in India. He says that mobile, if used with all its firepower, will turn out to be the most decisive weapon of mass attraction for brands in their quest to conquer rural markets and create greater impact.

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Opinion Read More

Deep learning based on recurrent neural networks for predicting customer churn

Deep learning got popular after it was proven commercially for use cases like speech recognition and image processing. It has its own advantages over traditional machine learning models as it can learn better representations by itself from large raw data set with very little dependency on humans. It has been featuring now in the top 10 technology trends predicted by industry observers like Gartner for last few years. Deep learning is increasingly getting adopted across many industries including telecom.

Beyond customer acquisition: Embrace proactive engagement across customer lifecycle

According to a recent study by Rosetta, a customer engagement focused agency – ‘Engaged customers buy 90% more frequently and spend 60% more per transaction’ Engaged customers are the ideal customers to have, more so in the telecom industry with fierce competitive dynamics emerging across traditional and digital players. To stay competitive and be profitable in the present business scenario, telcos’ need to rethink their customer engagement strategy that enable them to develop and retain customers ‘for life’ rather than merely go on an acquisition rampage. Proactive customer engagement instills a strong connection between a consumer and a brand that is strengthened over time, resulting in mutual value. Telcos across the world have established vast experienced teams tracing panoramic consumer affair and analyse customer behaviour on various parameters in order to plan their campaigns accordingly – feeding personalised offerings to the customers.


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Flytxt @ MWC 2017