Deep learning got popular after it was proven commercially for use cases like speech recognition and image processing. It has its own advantages over traditional machine learning models as it can learn better representations by itself from large raw data set with very little dependency on humans. It has been featuring now in the top 10 technology trends predicted by industry observers like Gartner for last few years. Deep learning is increasingly getting adopted across many industries including telecom.
According to a recent study by Rosetta, a customer engagement focused agency –
‘Engaged customers buy 90% more frequently and spend 60% more per transaction’
Engaged customers are the ideal customers to have, more so in the telecom industry with fierce competitive dynamics emerging across traditional and digital players. To stay competitive and be profitable in the present business scenario, telcos’ need to rethink their customer engagement strategy that enable them to develop and retain customers ‘for life’ rather than merely go on an acquisition rampage. Proactive customer engagement instills a strong connection between a consumer and a brand that is strengthened over time, resulting in mutual value. Telcos across the world have established vast experienced teams tracing panoramic consumer affair and analyse customer behaviour on various parameters in order to plan their campaigns accordingly – feeding personalised offerings to the customers.