This IDC Buyer Case Study introduces the data analytics transformation program of a leading communication service provider (CSP) in India. It analyzes the challenges that the organization had with its existing internal marketing process flow and the results of the project. At the end of this document, IDC offers guidance to organizations that face similar challenges. With the large-scale and challenging requirements, this IDC Buyer Case Study serves as a good reference for those considering mobilizing their channel sales force.
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