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ROI of AI capabilities. Indeed, one of on enabling automated decision making,
the most effective ways to achieve early and human-like engagement across
ROI with AI is to adopt technology that web, phone, email, and other business
provides intelligent assistance to humans to consumer interfaces. The company
in their daily tasks, rather than replacing developed their own ML algorithms,
them with automated alternatives.
with a primary focus of their AI for
Flytxt’s Augmented Intelligence “augmented marketing”.
approach Conclusion
Flytxt is applying AI technology to
enhance and automate customer Enterprises, who are looking to apply AI
engagement with an Augmented to customer value chain management,
improved customer satisfaction, and
Intelligence approach. The company’s other tasks should look at an Augmented
NEON-dX product leverages Machine Intelligence approach, rather than using
Learning (ML) based recommendation a completely autonomous AI approach to
algorithms to determine what the next those things. Instead of risking machines
best action or offer is for a specific getting it “wrong” with regards to making
customer that enters the sales funnel. decisions and acting on their own, letting
Rather than using simplistic rules, the humans control the actions while giving
NEON-dX system behaves as a human those humans the power of AI to know
would, trying to find the best fit of what will make customers happiest is a
product or services for a customer, great way to achieve ROI on AI without
and using that to maximize customer much risk. As such, enterprises should
satisfaction or revenue. In this way, look at companies like Flytxt who offer
the company is applying AI to provide this Augmented Intelligence approach for
an Augmented Intelligence solution customer-focused situations
for marketing and customer-oriented
activities.
NEON-dX combines analytics, AI and Instead of replacing humans
marketing automation to help increase with autonomous agents,
the effectiveness of their sales force, businesses and agencies
customer support organization, and can see significant value in
other parts of the enterprise that enhancing the capabilities
drive customer value and generate of their existing staff and
significant economic value. Their offering leveraging AI as a “force
packages, analytics models, dashboards, multiplier” that enables
and analysis templates help augment them to do more with
decision making. Flytxt’s AI and Machine their existing resources.
Learning (ML) capabilities are focused
INSIGHTZ - VOLUME 03, 2018 57
