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multiplier” that enables them to do more
with their existing resources.
AI for Marketing: The need
of the hour
Omni – channel customers are both an
opportunity and a nightmare for the
enterprises. Customer experience is
the key driver and enterprises need
to match up with the speed, scale and
unpredictability of the ever-evolving
customer psyche. AI would play a critical
role for enterprises to acquire the passing on the pressure to the marketing
desired ability to treat a customer with and sales executives. The insights help to
individual attention, priority, respect and predict future customer trends with high
empathy throughout their unique and accuracy and identify the drivers and
dynamic customer journey. inhibitors of customer performance.
AI for Augmented Intelligence
Flytxt’s AI and Machine In much the same way that robotics
Learning (ML) capabilities are engineers have created exoskeletons
focused on enabling automated that empower humans to perform
decision making, and human- activities that were previously impossible
like engagement across web, or required great effort or fatigue,
phone, email, mobile and other Augmented Intelligence systems too
B2C interfaces. The company can provide assistance that can enable
is developing machine learning marketers to perform information tasks
models, mainly focusing on that were previously impossible, too
scaling the speed and efficiency difficult, or require significant amounts of
of marketing. time and effort.
Since Augmented Intelligence requires
technology that is incrementally ahead of
Machine learning and AI based existing enterprise capabilities, it is more
algorithms can enhance the power of easily implementable and can achieve
enterprises to make sense of large and more rapid Return on Investments (ROI)
complex data scene in quick time that than more advanced, autonomous AI
will help in identifying and making use of technologies that have yet to prove
themselves in real operation. It’s for
incremental opportunities.
this reason that Cognilytica often
Automation is also critical to scale up the recommends that companies look at
capability of companies to take care Augmented Intelligence solutions as
of large volumes of customers without a first and easier step for realizing the
56 INSIGHTZ - VOLUME 03, 2018
