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AUGMENTED INTELLIGENCE:

LOWER RISK, FASTER RETURNS

Augmented Intelligence systems provide AI-based technologies
that can enable humans to perform information tasks that were

previously considered impossible, too difficult, or required
significant amounts of time and effort. Instead of replacing

humans with autonomous agents, businesses and agencies can
see significant value in enhancing the capabilities of their existing
staff and leveraging AI as a “force multiplier” that enables them

to do more with their existing resources.

- Research briefing note by Cognilytica

In the digital era, serving large volume of for the organization. However, for
customers is a challenge as well as many companies, fully substituting
an opportunity for enterprises across autonomous agents for their human
verticals. Reaching out and delivering counterparts is not technically possible

personalized experiences to a large at the moment. Further, this may not be
customer base running into millions feasible or practical.
living in an omni – channel connected Instead of replacing humans with
world is beyond human capabilities. autonomous agents, businesses and

Cognilytica Research in its report agencies can see significant value in

“Augmented Intelligence Marketing enhancing the capabilities of their
for Telecommunications Firms,” dated existing staff and leveraging AI as a “force
February 2018, analyses today’s
enterprise scenario and explores how
companies like Flytxt are focussing on

harnessing AI technology to automate
and enhance customer experience. Flytxt’s NEON-dX system
behaves as a human would,
The article briefly touches upon some of trying to find the best fit
the salient points highlighted in the of product or services for a

report. customer, and using that to

The AI debate: Replace or maximize customer satisfaction
or revenue. In this way,
Augment the company is applying AI

Many see the future of Artificial to provide an Augmented

intelligence (AI) as the replacement of Intelligence solution for
human activities with fully autonomous marketing and customer-
agents, freeing up or replacing existing oriented activities.

human labour to provide greater value

INSIGHTZ - VOLUME 03, 2018 55