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CASE STUDY


               Adap ve Cognizance model uses advanced


               machine learning algorithms to priori ze

               offers based on dynamic tracking of


               individual customer behaviour and

               touch point affinity pa erns.









                                       To improve offer acceptance rate by
                                       iden fying and recommending offers that
                  Objec ve
                                       serve customer's contextual needs






                                       Flytxt Customer Value Management Solu on
                                       used mul -stage filtering process to recommend

                                       right offers. It dynamically ranks offers from                                                                                                      IMPACT
                   Solu on
                                       eligible offer basket based on their fitment to
                                       customers current needs




                                                                                                                                                                                                                Retailer

                                       Demographic Profiles, usage and recharge                                                                                          Customer engagement              touch points – App
                                       data, recent touch point interac ons                                                                                                    improved                       and USSD
                     Data                                                                                                                                                                                   contributed to
                  Analyzed                                                                                                                                                         6X
                                                                                                                                                                           over touch points                     88%
                                                                                                                                                                                                              of the total
                                                                                                                                                                                                             conversions



                                       Advanced machine learning based

                                       recommenda on and priori za on of offers
                  Analy cs
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