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CASE STUDY
Accelerating mobile money adop on across
subscriber base: Comprehensive IMPACT
lifecycle marke ng program
The base penetra on
Offer conversion improved from
improved from 2% to 3.25%
To increase adop on and usage of 4.5% to 20% within a period of
mobile money service
Objec ve 3 months
Comprehensive lifecycle marke ng program
targeted at induc ng new mobile money users
Solu on
as well as enhancing mobile money usage
Profile, mobile money transac ons, voice
and data usage
Data
Analyzed
Mobile money usage behavior driven
micro-segmenta on
Analy cs Real- me event driven contextual offer
recommenda on
