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carry out actions such as booking flights,
making reservations and shopping online
without having to download numerous Businesses can harness RCS for

apps. multiple branding strategies.

By using AI and RCS, brands can provide They can communicate
personalized responses and services as with their customers in a
per a customer’s persona and historic contextually relevant and
behavior. RCS can enable seamless and personalized way and be
natural human-like conversations via available 24/7. Brands can

voice and chat interfaces, tailor user also bring in chatbots through
engagement as per need and intent and RCS and provide a carousel-
iteratively improve engagement by self- scrolling rich media experience

optimization.
for more convenient and
Conclusion faster transactions. They

As operators, consumers, brands and can also create a consistent
other components of the messaging communication experience for

ecosystem embrace RCS, it would be consumer. For example, airlines
interesting to watch how the messaging can provide travelers with rich

landscape transforms. The idea of a media notifications to upgrade
universal one-click messaging app, options, check flight status
combined with Artificial Intelligence and access instant services

technology will open new ways for within flight. RCS creates an
businesses to reach more consumers in opportunity to democratize

a contextually relevant way and open rich features across network
new monetization streams for network operators and devices.
operators to grow their revenues

exponentially

Fig - 2-5-2 Source: Flytxt

INSIGHTZ - VOLUME 03, 2018 45