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CASE STUDY

Accelerating mobile money adop on across

subscriber base: Comprehensive IMPACT

lifecycle marke ng program

The base penetra on
Oﬀer conversion improved from
improved from 2% to 3.25%
To increase adop on and usage of 4.5% to 20% within a period of
mobile money service
Objec ve 3 months

Comprehensive lifecycle marke ng program

targeted at induc ng new mobile money users
Solu on
as well as enhancing mobile money usage

Proﬁle, mobile money transac ons, voice
and data usage
Data
Analyzed

Mobile money usage behavior driven

micro-segmenta on
Analy cs Real- me event driven contextual oﬀer
recommenda on

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