Page 5 - Flytxt
P. 5
enterprises from groups like MTN, sector as well as expanding to sectors
America Movil, Vodafone, Airtel, Zain beyond telecom. We believe, branding
and Viettel. is an important tool to communicate
We have a proven and evolved product the vision of the business and our
suite for customer engagement – now in differentiated value proposition to the
its third generation. Our R&D has always customers.
made sure that our product stayed We felt a need to refresh the brand to
ahead of the game with state of the art support our global expansion into new
technologies - starting with real-time territories and sectors. The revised
and moving through Big Data, Machine branding has already helped us to raise
Learning and on to Artificial Intelligence. awareness of the company and what
we do in our target markets, as well as
We have shaped our delivery among the influencer community.
organization to ensure that clients could
quickly reap measurable benefits using 3. Flytxt has been quite grounded
our product. We will continue to invest in the telco space for some years
to stay future ready, meet the aspirations but are there plans to expand to
and challenges of our clients and other sectors as well?
compete favourably against the big as Our growth over the next few years will
well as the small players. come from our proven strength in the
Over the last ten years, I’ve been proud telecom space and through capitalizing
to see some of the cutting-edge on the interest and opportunity we have
innovation delivered to our clients started seeing in other sectors as well.
by 400+ Flytxt-ians. I know that We are expanding our reach in the
commitment to deliver measurable telecom sector by expanding our
business outcomes will continue to be own teams, as well as through more
a key ingredient in what we deliver to partnerships. We have seen a great
clients over the next decade as well. response to our products and solutions
from other sectors that we have recently
2. What was behind the branding
relaunch earlier in the year started exploring and are already
establishing major relationships in this
We are poised to take the next quantum area.
leap in our growth journey through
accelerating business in the telecom We believe that a good part of the
INSIGHTZ - VOLUME 03, 2018 5
