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HOW ARTIFICIAL INTELLIGENCE

TRANSFORMS CUSTOMER ENGAGEMENT

Today’s customers demand personalized experiences at every

step of their lifecycle. As such, businesses are increasingly
resorting to Artificial Intelligence (AI) to improve experience

by understanding customers better and predicting their needs.
Here are four ways in which AI will transform the way enterprises
engage with customers in the near future.

- Pravin Vijay, AVP - Marketing, Flytxt

2C firms across industries are often 1. Engage ahead of time

criticized for inconsistent customer Customer service processes and teams
Bexperience. This is typically are typically designed and trained to

attributed to a firm’s shortfalls in gauging operate in reactive mode.
the preferences of each individual
customer. The outcome is that customers However, engaging on time has emerged

are often left with a profit-reducing as the new goal over the last few years.
frown rather than a revenue-boosting You see, when it comes to customer

smile on their face. engagement, an early bird approach

As a result, firms are increasingly has never been a part of the game.
resorting to the use of new technologies This is partly due to the lack of ways
to help them satisfy customers.

According to The Economic Times, 63.5%
of telcos are currently investing in new
technology, such as AI and analytics.

It has been proven that Artificial
Intelligence and Machine Learning can
help enterprises gain deeper insights into

customer behavior and intent at scale
and in real-time.

So, here are four ways in which AI will

visibly transform how enterprises engage
with customers in the near future. And,
thanks to the advancements in AI and

automation technologies, they are not as
futuristic as you might think.

10 INSIGHTZ - VOLUME 03, 2018