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MAGAZINE CONTENT
P4 In Conversa on with CEO FOREW0RD

The Next Fron er of Marke ng Automa on:
Driving Intelligent Customer Engagement
elcome to the latest edi on of InsightZ, where we discuss
P10 How Ar ficial Intelligence transforms customer engagement
our views and opinions that are vital to your business,
Pravin Vijay
Wfrom digital transforma on to customer engagement and
advancements in technologies such as ar ficial intelligence and
P13 Redefine the segmenta on in digital banking age
machine learning.
Arindam Karmakar
Digital transforma on con nues to drive the world towards an
P17 Customer Journey Analy cs: How to mind map your customer 'experience economy', where emo ons drive customer loyalty and
Vinay Jain business growth. Every customer interac on is an opportunity for an
enterprise to reiterate its commitment to the customer and build
P20 Your virtual assistant: Brainy and charming ! A MAGAZINE FOR DIGITAL CITIZENS
deeper, longer, rela onships that drive customer experience, sales and
Mathew Sam
profitability. This explains why enterprises are shi ing from a provider- Published by Flytxt VOL 03 - 2018
centric to a customer-centric business model. The digital economy
Enter the Digital Service Providers: calls for the adop on of technologies like ar ficial intelligence, Headquarters
Marconibaan 1D
Unlocking Opportuni es for the Telecom Industry machine learning and IoT amongst others to create superior, seamless 3439 MR Nieuwegein
experiences for consumers converging the physical and digital worlds. The Netherlands
P26 Leading edge operators are adop ng a 'digital-first' strategy Email: info@flytxt.com
Atul Arora However, there is a misconcep on that adop ng AI means replacing Corporate Office
humans with machines. We believe, that the larger role of AI is as a
P30 The four keys to successful digital customer value management trusted, smart companion that will augment and mul ply human Office 104
1st Floor, EIB 02
Varun Tala capabili es. Flytxt's R&D focuses on evolving best-in-class machine [RIMCO Investments Building]
learning and analy cal models as well as decisioning techniques that Dubai Internet City
P34 Seizing the day in real- me marke ng observe and analyze data at a level of detail, speed and scale beyond Dubai, UAE
Nikhil Mi al human minds. Our product packages these technologies for our clients Presence in:
to use them as a “force mul plier” to take marke ng decisions or India
P38 New Rules of Customer Engagement: The game of personaliza on perform ac ons that were otherwise prac cally impossible and help USA
Siddhartha Basu Mexico
them to realize more business value faster. Germany
Singapore
P42 Embracing Next Genera on Messaging: The Role of AI This month Flytxt celebrates its 10th anniversary. It has been an Kenya
Chitharanj Verghese Kachappilly exci ng journey, from an idea to the fastest growing independent South Africa
supplier of intelligent customer engagement so ware for telecom Colombia
The Augmented Intelligence Era: enterprises. Now, it is me to write our next chapter, which is one of
Advancing Ar ficial Intelligence and Machine Learning the reasons why we launched our new brand this year. We believe the
new look for Flytxt that you can see in this edi on of InsightZ reflects Facts and opinions published in InsightZ express solely
P52 Infinite data sets and the evolu on of data science the opinions of the respec ve authors. Authors are
both where we are today and where we want to be in the future. responsible for their ci ng of sources and the accuracy
Dr. Prateek Kapadia of their references and bibliographies.
We provide the capability to deliver significant revenue upli for our The en re content is sole property of Flytxt, and cannot
P55 Augmented Intelligence: Lower Risk, Faster Returns clients and it's a value proposi on we're looking to take into other be reused, republished or distributed without the
consent of Flytxt.
Research briefing note by Cognily ca sectors, outside of our tradi onal area of telcos and into travel, retail 2018 Flytxt. All rights reserved.
and banking. It's an exci ng period of growth for the business driven
P58 Advancing Machine Vision: The challenges by our con nued focus on product innova on and customer
Jobin Wilson & Muhammad Arif excellence.

P61 AutoML: Bringing in real Ar ficial Intelligence capabili es Along with industry trends, this magazine will also provide insights
Amit Meher into how Flytxt is uniquely posi oned to help clients transform
customer engagement in the era of fourth industrial revolu on.
P66 A ma er of opinion: Sen ment analysis for businesses
Dr. Utpal Sikdar Looking forward to engaging with you further on the topics covered.

P70 Company Updates
Dr. Vinod Vasudevan
CEO, Flytxt