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step, aspect terms are extracted using               The emotions expressed by the
          CRFs with the large set of features                  customers may not be always having
          (e.g. word itself, context words, part-              a direct tone and can be very complex

          of-speech tags, word frequency, etc.).               in nature, like irony or sarcasm. This
          In second step, each aspect terms’                   complicates the process of identifying a
          sentiment/opinion is identified using                clear sentiment. Though, advancement
          CRFs.                                                in technology will overcome these

          The supervised model is applied on three             challenges.
          domains – i) Laptop, ii) Restaurant and              The bottom line is that sentiment

          iii) Amazon product reviews (e.g. coffee             analysis is all about converting data into
          machine, cutlery, microwave, toaster,                meaningful and actionable information
          etc.) The goal of this project is to build           in hands of companies. No matter how

          a generic model which can be applied                 complex it is, its benefits are massive
          to any domain to discover relevant
          aspect terms and sentiments. We are
          also building a hybrid model using                         Flytxt has developed a domain
          unsupervised and supervised approaches                     agonistic supervised Machine

          towards each of the discovered aspect.                     Learning approach for Aspect
          You can access the white paper here.                          Based Sentiment Analysis

          Conclusion                                                  (ABSA). Conditional Random


          With the ever-expanding data sets in                       Fields (CRFs) are being used to
                                                                     deploy the supervised model
          today’s world, tools like sentiment                          for extracting aspect terms
          analysis open many gateways for
          analyzing this data to derive meaningful                     and identifying sentiments

          insights and gain a greater business                             on different aspects
          value. However, there are many                                 from customer reviews
          challenges in the path of implementing                              and comments.
          effective sentiment analysis.


































          INSIGHTZ - VOLUME 03, 2018                                                                         69
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