Page 37 - Flytxt

Objective: Trigger:
Retention Customer Service Deactivation

CUSTOMER RETENTION ON A PARTICULAR PLAN / PACK

Segmentation Criteria Value Proposition
Objective:
Acknowledgement Thank you for your subscription
Pack Deactivation
/ Greet Message and association with us!

Follow Up Campaign

After X days of Offer discounted pack as per
deactivation and basis usage in last 3 months and
customer usage and revenue average revenue

Objective: Pack Adoption

Fig - 2-3-3 Source: Flytxt

campaign in the timeframe based on his the tract needs to be streamlined
past behavior. For instance, how fruitful beforehand to make a mark on the field
would it be for McDonald’s to accord day.

such a customer with an offer with a Summing up
history of purchase behavior at fast food
chains to boost off-peak sales? Certainly, The prosumer is persistently triggering

data congenial to the marketer. In the
background of tight competition and

With real-time context-aware dynamic customer preferences, real-
marketing actions, marketers time marketing is no longer an option.
can tap any opportunity to Marketers have to be better prepared

upsell, cross-sell, retain and so as to capture these customer triggers
enhance digital experience
across a customer lifecycle and react to their needs and intent in

journey. The agile actions the moment with relevance. Real-time,
on the part of marketer can context-aware marketing is no longer a

potentially influence the luxury, but a must have enterprises.
customer decision, leading to Take Note: “The consumer is not a
more positive outcomes when moron; she is your wife.” – David Ogilvy

it comes to new subscriptions,
top-ups and so on. Cherish and create moments at the right
time to foster your eternal bond

INSIGHTZ - VOLUME 03, 2018 37