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4. Incremental revenue measurement
and optimization
Smart subscription tactics have allowed
operators to create unique service
bundles that can also be charged in bill
using multi-charging models such as
pay-per-view, pay-per day, pay-per genre
and pay-per device. CSPs can generate
incremental revenue through distributing
the revenues gathered through the CSP
bill and pre-pay account to all players
in the value. Along with customer
engagement, it is absolutely essential to
institute measurement methodologies
to track incremental revenue generated
along with digital journeys of customers. Summing up
This will also help marketers gather
feedback on which services are doing Digital transformation has the potential
well and what strategies are working and to cater to an evolving telecom customer
not working leading to optimization. base, while providing businesses with
new opportunities towards value
creation for telecom organizations.
Subscription players with entertainment,
The telecommunications handset insurance, cab and live TV
industry is at the forefront of services are partnering with telcos,
digital transformation, both merging subscription billing models
as an industry witnessing within telecom billing. Such unified
large-scale change in its integration of digital services will
market environment and as allow users to conveniently manage
a key driver of worldwide subscriptions. Telcos on the other hand
can improve customer engagement and
digitization. With a large influence their digital behavior better.
customer base, ownership
of key infrastructure and Digital subscription has proven higher
engagement for customers, creating
strong technology capabilities, visibility on digital usage of subscribers
Communication Service and has potential to yield greater
Providers are trying to take revenue for telecom companies. For
on the role of Digital Services those reasons, telecom CVM must
Providers, often emerging as incorporate digital content subscriptions
disruptors to other industries. strategies to ensure the best possible
subscriber experience and seize
incremental revenue opportunities
INSIGHTZ - VOLUME 03, 2018 33
