Unique SaaS solutions for Retail Banking to maximise Customer Lifetime Value

AI-powered Customer Value Maximisation (CVM) solutions for retail banks to gain deeper customer insights for driving marketing efficiency, and offer more personalized banking experiences to their customers

IMPROVE MARKETING EFFICIENCY AND AGILITY

Quickly launch and automate omni-channel marketing campaigns with ease to gain a competitive edge. Understand and respond to customers' financial needs in real-time with event-triggered offers. Flytxt’s Omnichannel CVM solution allows banks to interact with customers at all points of contact, automate campaigns, track behaviour and preferences, and personalise customer experiences.

BOOST RELATIONSHIP VALUE AND TRANSACTION VOLUME

Understand customers' unique context through their profile, spending patterns, and browsing behaviour to enable precise segmentation while promoting different products and services. Flytxt’s Sales Accelerator solution recommends personalized offers to each customer across various touch points based on their transaction history, current account or card usage behavior, and predicted financial needs.

INCREASE DIGITAL ADOPTION AND ENGAGEMENT

Plan and execute specific campaigns and onboarding journeys to increase the adoption of digital channels for banking transactions and new service requests. Empower digital banking interfaces with powerful insights to have value-added interactions with customers.

DRIVE PERSISTENCY AND TIMELY SERVICE RENEWALS

Continuously analyze churn patterns and proactively improve renewals and retention rates by predicting which products/services will likely churn. Use Flytxt’s Retention Accelerator solution on the cloud to spot churn signals accurately, understand drivers of churn across customer portfolios, and identify the top reasons for churn for each product/service.

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