BUILT IN CONVERSIONS API (CAPI) INTEGRATION
The solution comes with built-in CAPI integration through which you can share important events, such as purchase or subscription events to Facebook for better optimization and accurate measurement of performance of ad campaigns. The solution offers marketers more control over what data is being sent to Facebook without having to rely on browser pixel tracking.
CUSTOM AUDIENCE RECOMMENDATION
The solution packages advanced analytics models proven across Telco markets and geographies which helps marketers with insights and recommendations to improve segmentation and create precise custom audiences for better targeting. The solution will help you with more number of segments as well as more precise segments too, thus improving both reach and engagement.
FIRST PARTY AUDIENCE DATA ANALYTICS
The solution has built in connectors to integrate with existing enterprise information systems or data lakes to directly access first party data from the enterprise systems and other touch points. It helps marketers with a single customer view and gives clear insights into customers demographics and usage behavior.
COMPLETE CONTROL ON DATA SHARING
The solution hosts consent management features in line with the global data protection regulations as well as consumer privacy policy of each enterprise. It will ensure that Facebook will only receive events and signals as per the pre-defined policies and guidelines.
SIMPLIFIED CUSTOMER ONBOARDING
The solution comes with built-in Facebook integration which helps marketers to quickly set up their Facebook accounts in 4 simple steps and start with the execution of Facebook ad campaigns in no time.
