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Features

Multi-channel Mobile Communication Gateway

Multi-channel Connectors

  • Built-in, Fully Integrated Gateway
  • 2-way Marketing Communication
    • Shortcode Management
    • Keyword Management
  • Native Multi-Channel Messaging
    • SMS, Voice Push, WAP Push, MMS, USSD
  • Real-Time Native Connectors
    • Plug in Architecture
    • SMPP, HTTP SOAP, HTTP REST, File, etc.
    • Rapid extensions for custom Scheduled

Traffic Management

  • Full Control over Traffic in Real time
    • Schedule
    • Pause
    • Resume
    • Abort
  • Full Visibility of Delivery progress
    • Planned Schedule
    • Sent / not sent
    • Delivered / not delivered

Scheduling

  • Built-in Fully Automated Campaign Delivery
  • Flexible Schedules
    • Immediate
    • Scheduled
    • Recurring
  • Schedule any number of campaigns
    • Central Visibility/ Control of all Schedules

Capacity Management

  • Throttling
    • Protect Down Stream Systems
  • Load Sharing
    • Load Sharing Configuration
    • Load Weighting to Multiple Downstream Sytems
  • Automated Retry
    • Retry Escalation/ Time-out
  • Fail-over
    • Automated Fail - for downstream system failure
  • Black-out Periods
    • Don't send in heavy network usage times

Integrated Marketing Workflow Management

Single UI for all steps

  • Intuitive, minimal training required
  • No switching between applications
  • Tabbed UI is fast for power users

Multi-Step Approval

  • Fully Customisable
  • Multi Department

Central & Local Marketing

  • National Marketing
  • Local Marketing
  • Central Overview
  • 3rd Parties

Campaign Library

  • All Historic Campaigns
  • Filter and Search
  • Use historic campaign as template
  • Single-click Export

Point and Click Targeting

  • Simple GUI Driven
  • Marketers build complex targets without IT help
  • Very High-performance, Real-time
  • Instant target list calculation
  • From 70M subscribers, 4 billion events, example below calc under 2 minutes
  • DND built-in, enforced
  • Mandatory and Optional DND lists
  • A/B Testing, Management Features
  • Limit recipients, exclude previous broadcasts, copy marketers

Multi-Channel Mobile Marketing

  • Built-in Multi-Channel Delivery
  • SMS, Voice (OBD), WAP-push, Multi-Part, MMS, CMS-Push

Rural Language Support

  • Any Language
  • Mixed Languages
  • Automated Validation

Real-time integrated Database

360ยบ View of the Subscriber

  • Demographic Profile
  • Behaviour Profile

Neon Data Fusion Engine

  • High performance ETL engine
  • Fresh data, automatically
  • No programming