Mobile is fast gaining popularity as an effective marketing channel especially in Asia which accounts for almost 50 per cent of all the mobile phones in the world.
As mobile devices are highly personal, they enable brands and marketers to directly connect with the consumers. Of course, the brands need to be careful to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts.
It seems like advertisers and marketers have been waiting for long enough now, quietly waiting for the mobile marketing and advertising to take off and deliver on its annual promise. Most marketers are tightly holding on to the belief that overnight mobile marketing and advertising will mature and yield results higher than other channels. An unusual expectation perhaps!
Clearly the marketers and advertisers are missing out the point. While advertisers have been slow to adopt, we should remember that the consumers have already made their transition. Mobile, today, is one of the fastest growing digital channels for consumers and their phone is just another platform on which they consume digital content from the brands they love. It is high time marketers realise the fact that mobile is now a key part of their digital lifestyle. Yet majority of advertisers and marketers are slow in realizing the big opportunity they are missing out by ignoring the channel. For mobile to mature within the digital media market it needs only to be recognized as an important part of the wider digital picture.
QREDA – the brand new mobile advertising platform from the pioneer in mobile advertising domain – Flytxt, is a platform that is designed to be a game changer for entire value chain. The following blog post discusses the philosophy and the vision behind QREDA.
Welcome to 2011! With the New Year unveiling, it’s about time we lay out a few trends which we believe will shape mobile marketing and advertising in 2011.
1. Relevance will be the key revenue driver for new mobile based services:
With advanced trends such as Location-Based Services (LBS), Augmented Reality (AR), Mobile internet, Mobile TV and influence of social media, the success of advertisers and brands will be defined more by “Relevance” than “Reach or Frequency.” In 2011, we will see advertisers combining the demographical, behavioral, geographical and contextual attributes which are unique to a consumer to transform campaign from an ‘ad’ to a ‘personalized brand experience’. Products and services marketing will be customized to cater to individual tastes & preferences. To give an example, an augmented reality listing of restaurants in a particular street will be replaced by ads informing about specific restaurants that serve consumers’ favorite cuisine in his/her preferred price range with discount coupons and offers. Read More
“MNP” (mobile number portability), is finally here in India. Now customers can switch to new network at the cost of just Rs. 19, without changing their number. While it is good news for customers, it rings an alarm tone for mobile operators.
Several Consumer insight studies indicate that the churn rate of subscribers will increase significantly, with post-paid and business subscribers showing a greater affinity to take advantage of MNP. High-end users make up 5 per cent of the total subscriber base, but generate around 20 per cent of revenue. These segments are most likely to switch network, if offered better services without having to change their number. Read More
Last week a friend of mine received more than 40 different marketing messages on his mobile on a day, almost all of them irrelevant! It
was enough to spoil his entire day. How many times have you got frustrated with those hundreds of spam messages and voice calls that you received on your mobile phone? Almost every alternate day? Spam has become an everyday problem for an Indian mobile subscriber. But who is tracking it anyway? Let alone controlling it!
Marketing inventory is scarce, make best use of it
When a resource available in scarce than required, it becomes essential to manage it with greater efficiency in order to put it to best use and earn maximum returns out of it. It is true of any resource and mobile operator’s network & marketing inventory is no different.
For mobile operators, network inventory is not an abundant and cheap resource. Typically they invest around 80% of their total expenses to deploy networks to carry their voice, content and messaging traffic. It is a huge one time investment and no wonder, every operator wants to make maximum profits from the investment. Read More
Mobile operators have huge Inventories of Push Communication via SMS, Voice Push, Wap Push, USSD and MMS available. The volumes are particularly high for emerging economies where other marketing channels like email, internet, direct mail have insignificant penetration and mobile is the only way to reach the majority of the subscribers. Read More
The mobile marketing industry has seen several milestones in the past year. Industry hopes for 2010 include tech-savvy consumers welcoming rich content on mobile, engaging campaigns from a more matured and experienced group of mobile marketers, and eager brands ready to jump on to the mobile marketing bandwagon.
Mobile Marketing in Asia – A Round up:
With roughly one third of the over 4 billion mobile subscribers in the world already coming from Asia, mobile telecommunications is definitely an area that has come of age. It is anticipated that a majority of the next billion users will also come from the region. Read More
The game-changing version transforms mobile marketing for operators, enabling marketers to create and execute closed loop campaigns in 15 minutes.
The new version of Neon delivers a step change in marketing agility and effectiveness, compared to existing marketing systems. With Neon, mobile operators can run closed loop marketing campaigns within minutes, from a single web desktop, without the help of IT specialists. Read More
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Tagged MM Technology, mobile, Neon, strategy, subscriber, Views & Trends