Mobile is fast gaining popularity as an effective marketing channel especially in Asia which accounts for almost 50 per cent of all the mobile phones in the world.
As mobile devices are highly personal, they enable brands and marketers to directly connect with the consumers. Of course, the brands need to be careful to build up a rich opt-in and CRM database of the target market to benefit from this and ensure a high ROI for the marketing efforts.
It seems like advertisers and marketers have been waiting for long enough now, quietly waiting for the mobile marketing and advertising to take off and deliver on its annual promise. Most marketers are tightly holding on to the belief that overnight mobile marketing and advertising will mature and yield results higher than other channels. An unusual expectation perhaps!
Clearly the marketers and advertisers are missing out the point. While advertisers have been slow to adopt, we should remember that the consumers have already made their transition. Mobile, today, is one of the fastest growing digital channels for consumers and their phone is just another platform on which they consume digital content from the brands they love. It is high time marketers realise the fact that mobile is now a key part of their digital lifestyle. Yet majority of advertisers and marketers are slow in realizing the big opportunity they are missing out by ignoring the channel. For mobile to mature within the digital media market it needs only to be recognized as an important part of the wider digital picture.
QREDA – the brand new mobile advertising platform from the pioneer in mobile advertising domain – Flytxt, is a platform that is designed to be a game changer for entire value chain. The following blog post discusses the philosophy and the vision behind QREDA.
Welcome to 2011! With the New Year unveiling, it’s about time we lay out a few trends which we believe will shape mobile marketing and advertising in 2011.
1. Relevance will be the key revenue driver for new mobile based services:
With advanced trends such as Location-Based Services (LBS), Augmented Reality (AR), Mobile internet, Mobile TV and influence of social media, the success of advertisers and brands will be defined more by “Relevance” than “Reach or Frequency.” In 2011, we will see advertisers combining the demographical, behavioral, geographical and contextual attributes which are unique to a consumer to transform campaign from an ‘ad’ to a ‘personalized brand experience’. Products and services marketing will be customized to cater to individual tastes & preferences. To give an example, an augmented reality listing of restaurants in a particular street will be replaced by ads informing about specific restaurants that serve consumers’ favorite cuisine in his/her preferred price range with discount coupons and offers. Read More