Privacy and DNC Management
Increased competition, subscriber fatigue and government regulation make subscriber Privacy and Do Not Contact (DNC) list management an important part of mobile marketing.
- Do Not Contact management
- Maintaining and applying DNC lists to all marketing communication is extremely important as many regulators are armed with the ability to charge substantial fines for non-compliance. The ability to have a full audit trail to resolve disputes is crucial and the ability to track not only DNC list membership but also all messages sent and received is the only way to ensure compliance with transparency.
- Frequency management
- Most operators have policies to limit the frequency of marketing messages sent to each subscriber, such as 1-message-per-day. Such policies are meaningless without a way to apply and track them. This is increasingly difficult in many operators where different departments (VAS, Usage, Retention), different groups (central marketing, Circle marketing) and 3rd parties marketers all want to communicate with subscribers. In a world where privacy is an increasingly valued asset, automatically enforced frequency management is must-have capability for every operator.
- Messaging hours management
- Treating subscribers with respect builds loyalty. Most people keep their phones on 24/7 to cover emergencies so it's good practice to limit marketing messages to daytime hours only.
- Opt-in List management
- In some countries, mobile marketing is permitted only if subscribers Opt-in. Good promotions for acquiring Opt-ins are key to achieving marketing inventory and high quality subscriptions. By providing multiple channels for Opt-in (SMS, WAP, Web, IVR...) Operators can maximise Opt-Ins. Allowing subscribers to indicate preferences using multiple channels ensures people keep their preferences up-to-date and stay engaged.
The Solution
Flytxt Neon is an integrated mobile marketing platform with built-in Privacy and DNC management.
With Neon, operators can run intelligent mobile marketing promotions and rest assured that Neon will take care of Privacy and DNC rules they set. Neon logs every message sent and received along with DNC list subscription (and unsubscription) and so provides a complete audit trail to resolve disputes.
Neon's Interactive Marketing and On-Trigger Advertising applications automate Opt-In List management so opt-ins and opt-outs have immediate effect on marketing campaigns and subscriber profiles are always up-to-date.
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