Loyalty and Retention

High acquisition costs and market saturation make it increasingly important for VAS suppliers to communicate effectively with consumers to increase Loyalty and Retention.

Lifecycle marketing

Regular, targeted communication based on subscription date and content uptake builds loyalty and shows subscribers that they are valued. Targeted reminders like expiry dates alerts can significantly increase renewals, and targeted offers to lapsed users can reactivate them.

Loyalty promotions

Loyalty promotions encouraging the uptake of "sticky services" have been proven successful in increasing subscriber loyalty. Coupons, vouchers and discounts have all been effective, and a well-promoted program can dramatically reduce churn.

Subscriber CRM

With a 360-degree view of each subscriber’s demographics, a history of campaign responses and inbound messaging capability the marketer can run relationship-marketing campaigns focusing on the needs and preferences of different segments and micro-segments of subscribers. A strong relationship builds loyalty.

The Solution

Flytxt Neon is an integrated mobile marketing platform for VAS suppliers to increase Loyalty and Retention through intelligent mobile marketing.

With Neon's automated Lifecycle marketing, an optional module along with, Push Marketing application, marketers can set rules determining what message is sent at what lifecycle stage and Neon will automatically run the campaign. Individual subscribers automatically receive appropriate offers relative to their particular circumstances and expiry date.

Neon's Push Marketing and Interactive Marketing applications are ideal for delivering Loyalty promotions, including Couponing. Neon's built-in recommendations engine builds "stickiness" by encouraging repeat conversions based on previous behavior.

Neon's built in CRM database, analytics and Data Fusion ETL Engine form the heart of Neon's CRM capability. With automated import and export, Neon acts as a clearing house for mobile marketing data, maintaining daily synchronisation with your business systems to ensure that marketers have a complete, up-to-date, 360-degree view of each subscriber.

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