Neon Push Marketing

Neon Push Marketing is a proven carrier-grade broadcast application for managing large scale mobile campaigns through SMS, WAP as well as Voice channels.

Successful marketing campaigns start with good data. With fresh data from Neon’s Data Fusion Engine the Neon Push Marketing application targets and delivers marketing messages to millions of mobile subscribers in minutes and tracks the results in real-time.

Neon Push Marketing application features:

Analytics-driven Targeting

Neon delivers pinpoint targeting, analysing billions of data points to identify subscribers most likely to respond.

• Rule-driven Data Fusion Engine captures, consolidates and enriches customer profile and event data from multiple data sources in real-time or at user-defined frequency
• Data analytics segment customers based on recency, frequency and monetary value. Analysis jobs score and categorise customers for further segmentation
• A/B Testing features for marketers to run sample testing, broadcasting offers to test segments and instantly tracking responses so they can select the best offer for a segment or best segment for an offer.

Personalised Campaign Delivery

With Neon Push Marketing application, every message can be personalised making them more relevant and effective.

• Dynamic tags insert profile- or location-based data to personalise each message
• Product recommendations can be based on business rules defined by marketers. Neon automatically recommends the right offer based on a subscriber’s profile, preferences and past behaviour

Campaign Automation

With well-defined workflows and seamless integration with messaging gateways and business systems, Neon Push Marketing lets marketers take total control of broadcast campaigns from a single Web interface.

• 4-step, built-in workflow streamlines planning and execution of campaigns
• Point and click interface to deliver campaigns
• Simple and intuitive GUI's to transform creative ideas into a campaign in minutes
• Easily automate multiple-broadcast campaigns with repetitive frequency and schedule
• Schedule broadcasts for any future date or time
• One-click to exclude subscribers on DNC (Do Not Contact) lists, opt-out lists or previous broadcast recipients
• Campaign overview for quick review of campaign content, schedule and other settings
• Flexible, configurable authorisation process for localised campaign planning with centralised execution and control

Campaign Library

Campaign library archives all campaigns for future reference and use.

• Campaign Overview gives quick access to all campaigns with easily retrieval based on name, type or date, messages sent, conversions, etc.
• Sort and filter campaigns and produce one-click Campaign Reports in Excel
• Reuse campaigns by quickly copying existing campaigns and changing message copy, target segments and other details
• Ideas and concepts get archived, building up valuable marketing experience for the organisation and protecting against loss of expertise as marketers move on

Privacy and Security

Neon Push Marketing application includes rules for subscriber privacy management and enforces them as part of the campaign workflow, limiting 'spam' and leading to a sustainable and mutually rewarding relationship with subscribers.

• Ensures compliance with DND list and other regulatory frameworks
• Automatically updates Opt-in and Opt-out lists to ensure that campaigns are permission based and relevant
• Can limit the number of recipients as well as exclude recipients of a previous campaigns to avoid repeat messaging

Tracking and Analysis

Robust, real-time tracking and enterprise-level reporting gives quick access to campaign results for strategic planning.

• Neon Push Marketing application generates 'sent vs. delivered' reports that can be used for retargeting or for exempting customers who have already received a particular message
• Neon's detailed reports give strategic insight on campaign effectiveness and ROI