Neon Push Advertising

Opt-in & self-profiling

When used with Neon Interactive Marketing application, subscribers can opt-in/out for receiving ads and maintain their profile data themselves, keeping their interests and personal details up-to-date to ensure they get ads which are relevant.

• Integrated opt-in and opt-out list management by multiple channels - WAP, Web, Voice and SMS
• Data capture through SMS allows profiling non-WAP subscribers. WAP and Web profiling lets those with access maintain more detailed profiles

Profiling by Business data

Neon's built-in Data Fusion Engine (DFE) integrates with any existing business system with relevant subscriber data to provide automatic, fresh data for profiling and targeting subscribers.

• Automatic, fresh data integrated regularly for accurate profiling and targeting (daily, hourly, every 10 minutes...)
• Web-driven DFE interface and comprehensive ETL (extract, transform, load) technology integrates with unmodified log files for quick set-up and easy maintenance
• Profile by an relevant business system data - for example gender, age, prepaid balance, handset type, location, etc.

Event capture

Neon's built-in Data Fusion Engine (DFE) also integrates with any existing transaction system to allow profiling on behaviour without requiring modification of the transaction system.

• Easy integration with transaction-based systems to automatically integrate information on subscriber behaviour
• No need to modify existing WAP sites, IVR systems and Content Management systems to provide real-time feeds on who is looking at what, or who has bought
• Profile subscribers on purchase records, browser logs, IVR system calls

Targeting

Maximise CPM by interactively tailoring the target to the advertiser requirements. The closer the target to exactly what the advertiser requires, the higher the CPM.

• Maximise CPM (advertising rate) by providing advertisers with segments of subscribers most likely to respond.
• Interactively profile subscribers by profile (age, gender, location...) and behaviour (interested in sports, has subscribed to cricket alerts...)
• Behavioural targeting includes Recency, Frequency and Monetary value - how recently, how often, and how much money was spent.

Personalised Ad Content

With Neon Push Advertising application, every message can be personalised making them more relevant and effective.

• Dynamic tags insert profile- or location-based data to personalise each message
• Ad recommendations can be based on business rules defined by marketers. Neon automatically recommends the right advertisement based on a subscriber’s profile, preferences and past behaviour

Tracking

Get real-time feedback on an ad campaign success so publisher and advertiser can learn what works and optimise returns.

• Subscriber-level, real-time tracking of response and conversion across multiple channels such as SMS, WAP, Idle screen apps and so on
• Multi-stage campaigns - retarget based on response and conversions

Analysis and Reporting

Robust, real-time tracking and enterprise-level reporting gives quick access to overall ad campaign results that help in strategic planning and effective management of third party advertisements.

• Seamless interface with multiple systems to track conversions, responses and redemptions against a specific ad campaign
• Meta reference/unique product ID that tracks what product is promoted in an ad
• Sent vs. delivered reports helps in including those consumers not in the 'delivered' list and excluding those in 'delivered' list while creating target list for future ad campaigns

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