Neon On-Trigger Advertising

Neon On-Trigger Advertising application runs automated pull-advertising campaigns and mobile user-triggered marketing campaigns. It can run footer advertising programs based on any subscriber "touch-point", including on Missed-call, Please call me, and Top-up messages. Using Neon's powerful data management features, ads served can be targeted according to a subscriber's profile and past behaviour.

Real-time triggers through Neon APIs

Any business transaction can be used to trigger ads using simple, open, Neon API calls.

• Easy Web API call to trigger an advert from any business transaction
• API calls indicate transaction type and relevant parameters to trigger different ads, for example serve different ad sets depending on amount of balance top-up
• Real-time ad serving - serve ads within seconds of subscriber top-up, missed call, etc. when they are ready to buy

Contextual Ad serving

Neon On-Trigger Advertising application includes a built-in contextual server which serves out ads targeted to subscriber preferences. Ads can also be selected depending on the type of transaction and related parameters.

• Business-logic-driven delivery of third party ads and coupons
• Lookup table structure means multiple validation keys can be configured quickly and easily
• Flexible and simple process to set frequency, rotation and access methods
• Built-in analytical reports highlight campaign effectiveness
• Exclude offers for services or products that have already been purchased, subscriber-by-subscriber

Real-time integration

Neon's Data Fusion Engine (DFE) integrates with multiple business systems and message gateways to capture real-time customer data and events for accurate, relevant, up-to-date targeting.

• Seamless integration with multiple business systems keeps profile information up-to-date to maximize response to triggered ads.
• Real-time consolidation of customer data from multiple sources in multiple formats
• Real-time tracking of events-related data for defining the context of triggered ads
• Consolidated data store for analytics and reporting

Campaign Library

Neon's Campaign library archives all campaigns for future reference and re-use.

• Campaign Overview gives quick access to all On-Trigger advertising campaigns with easy retrieval based on name, type or date, with real-time display of ad count, etc.
• Sort and filter campaigns and produce one-click Campaign Reports in Excel
• Reuse campaigns by quickly copying existing campaigns and changing message copy, keywords and other details
• Ideas and concepts get archived, building up valuable marketing experience for the organisation and protecting against loss of expertise as marketers move on

Analytics and Reporting

Neon provides a consolidated view on Ads served and logs all transactions for follow-up Push campaigns.

• Real-time access to event logs
• Instant tracking of Ads served to measure effectiveness of campaigns
• Campaign statistical reports help marketers identify most effective event triggers and decide on future strategies