Neon Interactive Marketing

Inbound Campaign Management

With Neon Interactive Marketing,mobile marketers can set-up and launch interactive campaigns in minutes from their desktop.

• 4-step, built-in workflow streamlines planning and execution of campaigns
• Simple and intuitive GUI's to transform creative ideas into a campaign in minutes
• Set-up keyword-triggered and short-code-based campaigns
• Real-time reporting on traffic by keyword and time
• Schedule applications for any future date or time, with warm-up and cool-down periods
• Campaign Overview for quick view of campaign content, schedule, settings and traffic numbers
• Flexible, configurable authorisation process for localised campaign planning with centralised execution and control
• All transactions recorded to give a single view of all customer interactions
• Use Neon Interaction data to run targeted follow-up Neon Push campaigns

Real-time Interactivity

Neon Interactive Marketing application helps you to engage in a lively and personalised dialogue with customers, keeping them happy and loyal to services and channels.

• Contextual, personalised responses can be sent automatically depending on incoming messages
• Multiple triggers can be set for the same campaign to control and automate different system responses
• Different responses can be sent for different campaign phases including warm-up, live and cool-down periods and unsubscription versus subscription requests
• Dynamic tags insert profile- or location-based copy into messages to make each dialogue relevant and personal
• Data capture capability enriches customer profiles and provides marketers with intelligence on customer preferences and needs

Dynamic Content Server

The application features a dynamic content server which makes it quick and easy for marketers to create new services for serving out information, entertain and stimulate interaction.

• Create content for messages which changes on context - a "Swiss Army Knife" for dynamic content
• Content based on subscriber profile fields (age, gender...), date and time and list membership
• Use for Txt-and-wins, to serve Coupons and Tickets, lookup Astrology readings, "Where's my nearest...", Quote of the day, Insurance quotes, Jackpot promotions, etc.
• Table-driven, easily updated, flexible serving patterns

Subscription List Management

Build and manage customer lists, such as loyalty clubs and automate communication with these groups.

• Build up subscription lists through interactive campaigns
• Flexibility for customers to subscribe/unsubscribe through specific message formats/key words/triggers
• Data-capture to profile customers to keep marketing relevant and effective
• Provide special offers to list members to increase customer satisfaction and revenue
• Real-time update of opt-in and opt-out lists ensures that campaigns are always permission-based and relevant
• Built-in double-opt-in option to get confirmation where regulations require

Campaign Library

Campaign library archives all campaigns for future reference and re-use.

• Campaign Overview gives quick access to all Interactive campaigns with easy retrieval based on name, type or date, with real-time display of messages received, etc.
• Sort and filter campaigns and produce one-click Campaign Reports in Excel
• Reuse campaigns by quickly copying existing campaigns and changing message copy, keywords, data captured and other details
• Ideas and concepts get archived, building up valuable marketing experience for the organisation and protecting against loss of expertise as marketers move on