Carrier-class Features

Multi-channel Mobile Communication Gateway

Multi-channel Connectors

• Built-in, fully integrated Gateway
• 2-way Marketing Communication
  • Shortcode Management
  • Keyword Management
• Native Multi-Channel Messaging
  • SMS, Voice Push, WAP Push, MMS, USSD
• Real-Time Native Connectors
  • Plug in Architecture
  • SMPP, HTTP SOAP, HTTP REST, File, etc.
  • Rapid extensions for custom Scheduled

Traffic Management

• Full Control over Traffic in Real time
  • Schedule
  • Pause
  • Resume
  • Abort
• Full Visibility of Delivery progress
  • Planned Schedule
  • Sent / not sent
  • Delivered / not delivered

Scheduling

• Built-in fully automated Campaign Delivery
• Flexible Schedules
  • Immediate
  • Scheduled
  • Recurring
• Schedule any number of campaigns
  • Central visibility/ control of all schedules

Capacity Management

• Throttling
  • Protect Down Stream Systems
• Load Sharing
  • Load sharing configuration
  • Load weighting to multiple downstream sytems
• Automated Retry
  • Retry Escalation/ Time-out
• Fail-over
  • Automated fail-for downstream system failure
• Black-out periods
  • Don’t send in heavy network usage times

Integrated Marketing Workflow Management

Single UI for all steps

• Intuitive, minimal training required
• No switching between applications
• Tabbed UI is fast for power users

Central & Local Marketing

• National Marketing
• Local Marketing
• Central Overview
• 3rd Parties

Campaign Library

• All Historic Campaigns
• Filter and Search
• Use historic campaign as template
• Single-click Export

Multi-Step Approval

• Fully Customisable
• Multi Department

Point and Click Targeting

• Simple GUI driven
• Marketers build complex targets without IT help
• Very high-performance, real-time
• Instant target list calculation
• From 70M subscribers, 4 billion events, example below calc under 2 minutes
• DND built-in, enforced
• Mandatory and optional DND lists
• A/B testing, management features
• Limit recipients, exclude previous broadcasts, copy marketers

Multi-Channel Mobile Marketing

• Built-in Multi-Channel Delivery
• SMS, Voice (OBD),WAP-push, Multi-Part, MMS,CMS- Push, etc.

Rural Language Support

• Any Language
• Mixed Languages
• Automated Validation

Real-time integrated Database

360º View of the Subscriber

• Demographic Profile
• Behaviour Profile

Neon Data Fusion Engine

• High performance ETL engine
• Fresh data, automatically
• No programming