Flytxt launches enhanced version of Neon

The game-changing version transforms mobile marketing for operators, enabling marketers to create and execute closed loop campaigns in minutes

Delhi, 28th April, 2010

Flytxt, the technology leader in mobile marketing, announces the launch of the next major version of its mobile marketing platform, Neon. It delivers a step change in marketing agility and effectiveness, compared to existing marketing systems. With Neon, mobile operators can run closed loop marketing campaigns within minutes, from a single web desktop, without the help of IT specialists.  

The entire marketing loop, comprising of behavioural analytics, segmentation, campaign execution, ROI tracking, reward fulfilment and reward confirmation, is automated in real time in a single integrated platform. Speaking about the new version, Dr. Vinod Vasudevan, Group CEO, Flytxt said:  “We are pleased to bring this set of unparalleled capabilities to our customers to increase subscriber value through innovative marketing techniques”.

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Flytxt launches mobile marketing blog

Flytxt has announced the launch of Mobile Marketing Mantra, a blog on mobile marketing technology and best practices.

Tuesday, 9th February, 2010

“Flytxt is very pleased to create this platform for the global mobile marketing community to exchange views and expertise,” says Dr. Vinod Vasudevan, Group CEO of Flytxt, announcing the launch of the blog. Mobile Marketing Mantra will host discussions by Flytxt and industry experts on topics like marketing technology, best practices in mobile marketing, and ROI measurement. 

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Flytxt expands operations to South Africa

Technology leader in Mobile Marketing 2.0 expands global footprint

Wednesday, 24 June, 2009

Flytxt, a leading mobile marketing platform provider, has announced plans to expand its business focus and presence to South Africa. “South Africa is one of the most vibrant markets, and has been a hotbed of mobile innovation and technology. We are excited to be here and offer our mobile marketing technology to mobile operators and other large enterprises,” said David Harper, Chairman of Flytxt, who is in Cape Town to attend the company’s board meeting.

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Reliance implements new mobile marketing platform from Flytxt

Thursday, 26 February 2009

Reliance Communications, India’s leading telecom player today announced implementation of an integrated carrier-class mobile marketing software platform called Neon on its Network as part of its tie-up with Flytxt, a leading mobile advertising and marketing technology provider.

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