Flytxt launches Neon mobile platform in India

Monday, 21 January 2008

Targeted at mobile operators, VAS suppliers and media companies, Flytxt rolls out Neon in India. The platform helps operators and other enterprises unlock the value in mobile databases.

Flytxt, a pioneer in mobile advertising and marketing solutions, has launched its innovative software platform Neon in India. The platform created by Flytxt's UK and India technology teams unlocks the value in mobile databases for marketers who reach their customers through the mobile channel.

Announcing this today, Flytxt CEO Tim Williams said, "Indian marketers and telecom service providers will now have access the same technology that has delivered results for mobile operators, music companies, FMCG companies and the world's most popular airlines. These companies have used Flytxt's fully integrated technology that allows real time behavioral profiling, analysis, targeting and tracking on a large scale."

The decision to launch in India is a result of the overwhelming market feedback to Neon in India. India's carriers and mobile content service providers have truly adopted mobile media for their marketing and are looking for the next generation technology to transition from just messaging to truly personalised and targeted consumer marketing communication based on demographics and behavior.