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| How much mobile marketing will a customer accept -- and when will it seem like spam? It involves a delicate balancing act by the mobile service providers, who have to work at it like trapeze artistes. The best of the breed easily traverse the high wire, pulling off lucrative campaigns. But many fall off, forced to make a deep dive to the safety net down below. Anand Parthasarathy, a veteran Indian technology journalist reflects on the mobile marketing trapeze act. |
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| From conducting large scale campaigns, measuring their impact, to maximising the returns on investment... the challenges faced by mobile marketers are many. Thomas Schuster, in his article, shares his experience of working with mobile operators and marketers. He talks about the top 10 challenges faced by mobile operators and alludes to the need of a third generation technology platform that will enable operators maximise their ROI on mobile
marketing. |
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| Campaign analysis by tracking response rate alone is not the most accurate method. What mobile
marketers really need to do is measure the monetary impact of campaigns by excluding the people
that would have nonetheless purchased the product. You need to compute the ‘signal’ caused by
your campaign above the ‘noise’ that is there anyway. Neon’s Control Group functionality helps
marketers to accurately measure the net monetary impact of the campaigns in real-time. |
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| To know more about Flytxt & Neon visit : www.flytxt.com |
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